Digital Marketing Guru

Our client is a mission-driven mental health company dedicated to providing innovative therapeutic solutions and closing the gap in mental health services. They believe in empowering individuals on their wellness journeys, and their commitment to their audience is at the heart of everything they do, driving them to deliver impactful and accessible mental health solutions.

We are seeking a passionate, mission-focused, and results-driven Digital Marketing Guru to build and lead our client's growth engine. This is a critical role for a "jack-of-all-trades" digital marketer who can seamlessly blend strategic vision with hands-on execution. You will not be inheriting a large team or a pre-built playbook; you will be the architect and the builder, responsible for creating the marketing structure and running the campaigns yourself. You will be instrumental in driving the brand's reach, fostering key partnerships, and ultimately contributing to revenue and sales goals. This is a remote, offshore position offering a unique opportunity to make a significant impact on a vital mission.

Key Responsibilities

• Marketing Strategy & Leadership:
  • Develop and execute a comprehensive marketing strategy aligned with the company's mission and business objectives, focusing on B2B partnerships, lead generation, and revenue growth.
  • Act as both a strategist and an executor, capable of defining high-level plans while also diving into the details of campaign implementation.
  • Drive revenue and sales focus across all marketing initiatives, ensuring clear ROI.
• Audience Understanding & Engagement:
  • Deeply understand the needs, behaviors, and sensitivities of the target audience within the mental health space.
  • Develop messaging and campaigns that resonate authentically and build trust.
• Digital Marketing & Growth:
  • Personally manage and optimize digital advertising campaigns, particularly Google Ads, to drive qualified leads and conversions.
  • Manage and leverage CRM and marketing automation platforms to streamline lead nurturing, customer journeys, and reporting.
  • Identify and cultivate strategic partnerships to expand reach and referral networks.
• SEO Oversight & Collaboration:
  • Supervise the external SEO agency, providing strategic direction, feedback on their performance, and ensuring their efforts align with the overall vision and ROI goals.
  • Collaborate closely with the agency to optimize organic search performance and content strategy.
• Brand & Content Development:
  • Ensure consistent brand messaging and visual identity across all marketing channels.
  • Contribute to content strategy, ensuring it is informative, empathetic, and engaging for the audience.
• Performance Monitoring & Reporting:
  • Track, analyze, and report on key marketing KPIs, providing actionable insights to optimize campaigns and inform business decisions.

Who You Are

• A Player-Coach: You are a marketing leader who loves to be in the trenches. You're as comfortable building a strategic roadmap as you are launching a Google Ads campaign yourself.
• A "Jack-of-all-Trades": You have a broad skill set across digital marketing and are excited by the challenge of wearing many hats in a small, growing company.
• An Owner, Not a Delegator: You are a self-starter who thrives on autonomy and takes full ownership of results, from start to finish.
• Mission-Driven: You have a genuine passion for mental health and are motivated by the opportunity to make a real-world impact.

Required Qualifications

• 5+ years of hands-on digital marketing experience, with a proven track record of driving growth.
• Experience in a startup, small company, or an environment where you were responsible for both strategy and execution is highly preferred.
• Experience in B2B marketing and partnership development.
• Deep, hands-on proficiency in Google Ads and other paid digital advertising platforms.
• Strong experience with CRM and marketing automation platforms.
• Familiarity with SEO best practices and experience supervising external agencies.
• Excellent analytical skills with the ability to interpret data and drive actionable insights.
• Exceptional communication and interpersonal skills.

Preferred Qualifications

• Experience marketing services within the healthcare or wellness industry.
• Familiarity with various digital marketing channels beyond paid ads (e.g., social media, content marketing, email marketing).