Product Marketing Specialist – Switchboards

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Job Description:

  • Drive the growth and market success of low-voltage switchboards in the U.S.
  • Translate customer insights into product strategy, positioning, launches, and sales enablement
  • Partner with Product Management, Sales, Engineering, Manufacturing, Pricing, and Marketing
  • Develop and execute the U.S. product marketing and growth strategy for low-voltage switchboards
  • Align global strategy, business objectives, customer needs, and market opportunities to drive order growth, market share, and customer experience
  • Serve as the commercial interface across customers and cross-functional teams
  • Translate voice-of-customer and field insights into prioritized product requirements, roadmaps, and initiatives
  • Lead annual marketing, business planning, and go-to-market execution for new products, enhancements, and lifecycle changes
  • Develop positioning, messaging, launch readiness, communications, training, documentation, digital tools, and performance improvement plans
  • Equip Sales teams with product and application expertise, technical and commercial training, tools, materials, guidance, and ongoing support
  • Report to the Product Marketing Manager

Requirements:

  • Bachelor’s degree in Electrical Engineering, Marketing, Business, or a related field
  • Minimum of 8 years of experience in electrical products, product management, product marketing, engineering, or sales
  • Understanding of the US construction and industrial electrical market, including switchboards, engineered power-distribution solutions, electrical distributors, contractors, consultants, and end users
  • Ability to translate complex technical capabilities into clear customer value propositions, commercial messaging, training, and sales tools
  • Strong analytical and business-case development skills
  • Ability to use market, financial, operational, and customer data to recommend priorities and actions
  • Demonstrated ability to influence and coordinate cross-functional teams, including Product Management, Sales, engineering, manufacturing, supply chain, pricing, communications, and digital-tool teams
  • Ability to travel up to 30%
  • Candidates must already have work authorization that would permit them to work for ABB in the US
  • Experience with SAP, Salesforce, Power BI, product configurators, and product lifecycle or roadmap-management tools is preferred

Benefits:

  • Choice between two medical plan options: a PPO plan called the Copay Plan OR a High Deductible Health Plan (with a Health Savings Account) called the High Deductible Plan
  • Choice between two dental plan options: Core and Core Plus
  • Vision benefit
  • Company paid life insurance (2X base pay)
  • Company paid AD&D (1X base pay)
  • Voluntary life and AD&D – 100% employee paid up to maximums
  • Short Term Disability – up to 26 weeks – Company paid
  • Long Term Disability – 60% of pay – Company paid; ability to “buy-up” to 66 2/3% of pay
  • Supplemental benefits – 100% employee paid (Accident insurance, hospital indemnity, critical illness, pet insurance)
  • Paid Parental Leave
  • Employee Assistance Program
  • Health Advocate support resources for mental/behavioral health, general health navigation and virtual health, and infertility/adoption
  • Employee discount program
  • 401k Savings Plan with Company Contributions
  • Employee Stock Acquisition Plan (ESAP)
  • 11 paid holidays
  • Vacation under a permissive time away policy for salaried exempt positions
  • Remote work model
  • Short-term incentive plan/annual bonus
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